In North America, Keeco is now the largest manufacturer and distributor of pillows, comforters, mattress pads, and home decor. Globally, you can find our products in the best retailers, e-tailers, and hotels. Our world-class manufacturing facilities utilize quality raw materials that are ethically and responsibly sourced to ensure the highest quality product for our consumers.
OVERVIEW
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ESTABLISHED IN 1953
EXTENSIVE MANUFACTURING, SOURCING AND OPERATIONAL PLATFORMS
KEECO CHINA: Specializing in Manufacturing, Sourcing, Product Development, Quality Control and Design
KEECO PAKISTAN: In-house Sourcing, Quality Control and Design
KEECO INDIA: In-house Sourcing and Product Development
PRODUCT DEVELOPMENT & DESIGN DEPARTMENTS: Located in New York, San Francisco, South Carolina and Shanghai
COMPREHENSIVE CONSUMER AND MARKET DATA: Analysis that identifies White Space opportunities and delivers on them.
SOURCING AND SUPPLY CHAIN SOLUTION SERVICES FOR RETAILERS
SUPPLY CHAIN SOLUTIONS FOR MANUFACTURERS AND IMPORTERS
SUBSTANTIAL E-COMMERCE PLATFORM
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Brian is a 6-time CEO with a stellar track record of delivering step changes in customer satisfaction, sales growth and operating and financial performance. His leadership background in retail and consumer goods spans from apparel to home improvement products to pharmaceuticals throughout North America and Europe.
Ken is a proven hands-on strategic, financial and operations executive and board member with 30+ years of successful leadership of domestic and international private and public owned companies during various stages of growth and maturity.
Ken is an accomplished Supply Chain and Operations executive with over 30 years global experience in operations management, omni-channel distribution, logistics, supply chain integration, supply and demand planning, global sourcing and manufacturing, vendor management and risk mitigation.
Division President
Steven joined Keeco in 1996 as Director of Sales & Marketing. Steven has also served as an Account Executive for Town & Country, the EVP/CMO of Acme Furniture Company Thailand and as the President/CEO of Thinc – a Product Development, Merchandising, Marketing, Branding and Retail Strategy company. Steven manages all aspects of Account Management, Marketing, Merchandising and Product Development while also leading Keeco’s Consumer Research and Market Data Analytics efforts.
Global Supply Chain Officer Principal
Tang Li joined Keeco in 2000 and has built a best-in-class expertise in Global Supply Chain management, Sourcing, Product Development, QA/QC management, Business Planning and Financial management. Tang Li also previously had led Hollander’s China team. Tang Li oversees all Asia operations in China, Pakistan, and India and is responsible for developing additional Supply Chain opportunities throughout the region.
Rose is a dynamic Human Resources Executive with over 20 years of comprehensive experience in talent management, organizational development, employee relations, and strategic workforce planning. Renowned for her ability to seamlessly align HR initiatives with overarching business objectives, she has a proven track record of driving employee engagement, cultivating inclusive workplace cultures, and pioneering innovative talent strategies. A trusted advisor to executives and teams alike, Rose has been instrumental in transforming HR departments into key drivers of organizational success.
Her passion for mentoring and developing the next generation of HR leaders is at the core of her people-first leadership philosophy. With a focus on empowering individuals and fostering growth, Rose consistently champions forward-thinking HR practices that elevate both the employee experience and business outcomes.
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PRODUCTION & DISTRIBUTION
Primary relationship with joint ventures and factories across our lines of business.
Manufacture, warehouse & distribution across 7 locations in North America.
• 1 West Coast
• 1 Central
• 3 East Coast
• 2 Canada
• Over 2.5M s.q. ft of distribution capacity
• Complete EDI services
• Fully integrated ERP & WMS system
• Direct to consumer shipment
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PRODUCTION & DISTRIBUTION
• Size: 1,320,000 square feet
• Employees: 77
• Function: Product Distribution
• Size: 570,000 square feet
• Employees: 218
• Function: Distribution Center, eCom Shipping, Garnett and Blown Poly Pillow Production
• Size: 544,000 square feet
• Employees: 487
• Function: Garnett and Blown Poly Pillow Production
• Size: 505,000 square feet
• Employees: 218
• Function: Distribution Center, eCom shipping, Garnett and Blown Poly Pillow Production
• Size: 500,000 square feet
• Employees: 195
• Function: Garnett and Blown Poly Pillow Production
Function: Warehouse and Distribution
Function: Garnett and Blown Poly Pillow Production
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Keeco Capability Overview
AND FEATHER PRODUCTS IN THE USA
We have successfully managed and reimagined
down comforter and pillow programs at BBB,
Belk, Dillard’s, and Macy’s.
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GOOD FOR THE PLANET
consumers say they are ready to change their purchasing behavior to minimize their environmental footprint. And that number is growing.
Never before has there been greater responsibility for companies to help create a healthier, more sustainable planet than today.
At Keeco, we aim to improve sustainability through quality, design, performance, and innovation in our products while maintaining our environment’s natural resources.
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Keeco uses millions of pounds of polyester fiber each year to fill our pillows, comforters, and mattress pads. We use recycled polyester fiber to fill our products, whenever possible.
Recycled polyester, also called RPET, is fiber made from the recycling of post consumer single-use plastic bottles.
Our primary recycled polyester fill suppliers
are GRS (Global Recycled Standard) certified.
single-use plastic bottles were recycled and used to make polyester fiber fill for our products in 2022, avoiding landfill and oceans.
of our polyester fiberfill received in 2022 was made from regenerated polyester fiber
A typical pillow is filled with the fiber recycled from 25 drinking bottles.
Experienced and dedicated team aligned by each Line of Business to offer category expertise
MARKET DATA
ANALYSIS
MERCHANDISING &
BRAND DEVELOPMENT
DESIGN & PRODUCT
DEVELOPMENT
INVENTORY &
BUSINESS PLANNING
E COMMERCE
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Our goal is to be the top choice for both consumers and customers in all our categories. We aim to unleash the potential of our brands by creating a captivating brand story. Achieving a balance between our owned and licensed brands is essential for sustainable growth. We are committed to providing a seamless consumer journey that leads to conversions. Building a successful product portfolio, considering demand, pricing, and profitability, is at the core of our strategy.
ASSORTMENT:
• 3000+ SKU Open Line Assortment
• Efficient drop ship capabilities
CONTENT:
• Best-in-Class playbook
• SEO optimization
• New content rolling out
MEDIA:
• Strong search and display focus
• Investment to accelerate growth
PROMOTION:
• Robust promotional support
• Alignment of promo strategy with marketing to boost performance
ONE TEAM:
• Talented team that knows their accounts
• Huge improvement in bench strength
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IN UTILITY BEDDING
Keeco has established itself as the leader in utility bedding, providing customers with innovative and high-quality products.
PRODUCT DEVELOPMENT:
Keeco's invests heavily in research and development to stay ahead of market trends and meet evolving customer needs. By identifying emerging consumer preferences and conducting thorough market analysis, Keeco continually introduces innovative and functional bedding solutions that enhance comfort, convenience, and durability.
MARKET RESEARCH ANALYSIS:
Keeco's market research analysis is a vital aspect of its success. The company invests in comprehensive market studies to gain valuable insights into consumer preferences, industry trends, and competitive dynamics.
INTELLECTUAL PROPERTY:
Keeco actively invests in securing patents and trademarks to safeguard its unique utility bedding concepts. This strategic focus on IP protection allows Keeco to maintain a competitive edge in the market while fostering an environment of innovation and creativity.
MARKET LEADER IN FIBER DEVELOPMENT:
Keeco continuously explores new materials and technologies to enhance the comfort, durability, and sustainability of its products.
By prioritizing innovation, maintaining superior quality standards, and understanding consumer preferences, Keeco continues to set the benchmark for utility bedding.
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Patents - Utility
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Best Sellers / Trademarks - Utility
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Keeco has corporate offices in Hayward, California and New York City. We employ team members in the fields of Sales & Merchandising, Product and Graphic Design, Logistics, Human Resources, Finance, and Information Technology.
Keeco offers a competitive benefits package for our full time employees including: Medical, Dental & Vision plan; 401k, Life Insurance, Paid Holidays, and Educational Assistance. We are an Equal Opportunity Employer. Our employment practices are implemented without regard to race, color, national origin, sex, religious beliefs, age, disability, sexual orientation, citizenship status, military status or any other basis protected by federal, state or local fair employment law practices.
This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze the data.